Mercedes-Benz Expands with 11th Hap Seng Star Autohaus

Mercedes-Benz Malaysia Network Expands with 11th Hap Seng Star Autohaus
  • Mercedes-Benz Hap Seng Star Setia Alam Autohaus is Hap Seng Star’s 11th Autohaus nationwide and seventh in the Klang Valley, catering to an ever-growing customer fan base.
  • HSS Setia Alam is part of Hap Seng Star’s on-going RM294 million investment to strengthen customer touchpoints nationwide.
  • Mercedes-Benz Malaysia with its customer centric strategy continues to deliver its brand promise for holistic automotive excellence with the Best Products, Best Service and Best Customer Experience.

Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng Star (HSS), today unveiled its 11th Autohaus, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam). Complementing the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.

“It gives us great pleasure to celebrate yet another significant milestone with our authorised dealer partner, Hap Seng Star, the official launch of the Mercedes-Benz Hap Seng Star Setia Alam Autohaus. Driven by our customer centric strategy, we continue to expand our customer touchpoints for an unrivalled Mercedes-Benz experience, keeping the Malaysian market, our customers and fans in mind,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

Mercedes-Benz Malaysia Network Expands with 11th Hap Seng Star Autohaus

With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups.

The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide.

Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan.  HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales. With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month.

Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “Throughout our nearly 50 years of collaboration with Mercedes-Benz Malaysia, we have been dedicated and passionate in providing exceptional service and best customer experience to our valued customers. Today we remain as dedicated and passionate as we first started. Our strong commitment continues with this new investment in Setia Alam.”

An interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft.  Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.

Mercedes-Benz Malaysia Network Expands with 11th Hap Seng Star Autohaus

Able to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars. In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.

The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership.  Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia.

HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor.

For more information, please visit www.hapseng.mercedes-benz.com.my or call +603-3359 5585.

Mercedes-Benz Malaysia Introduces The New A-Class

Mercedes-Benz A-Class

The New A-Class. Just Like You.

  • Mercedes-Benz Malaysia introduces with the new A-Class, the next generation of compact cars. Retaining its youthful and dynamic character, the Mercedes-Benz A-Class redefines modern luxury and revolutionises the interior design.
  • The all-new and state-of-the-art Mercedes-Benz User Experience (MBUX) elevates the connection between car and driver to a personal level. The cockpit with a high-resolution media display with touchscreen control, digital instrument cluster, intelligent voice control and natural speech recognition as well as the touchpad in the center console is a revolutionary journey into the digital era of the automobile.
  • With an exciting and progressive new design like the shark nose-like look on the front and turbine-look air-vents, the new A-Class has redefined its modern, exclusive and contemporary look.
  • With highlights like the 64-colors ambient lighting, Intelligent Drive features as well as the KEYLESS GO function and multifunction sports steering wheel, the new Mercedes-Benz A Class is available as the A 200 Progressive Line and A 250 AMG Line, respectively for RM227,888 and RM263,888.

The new A-Class – a gadget-like automobile is the most anticipated launch in the automobile industry for Malaysia in 2018. Presented in two variants, the Mercedes-Benz A 200 and A 250 retains it urban hunter appeal with its intuitive digital user experience and an uncompromisingly dynamic design.

“The new Mercedes-Benz A-Class marks a new episode on a revolutionary journey into the digital era of the automobile. This gadget-like car redefines functionalities with an intuitive approach and underlining the lifestyle element making it the ultimate must-have item,” said Mark Raine, Vice President, Sales and Marketing, Mercedes-Benz Malaysia.

Connected. Intuitive. Digital.

The infotainment of the all new A-Class is the first Mercedes-Benz model to feature the new, state-of-the-art Mercedes-Benz User Experience (MBUX). A unique feature of this multimedia system is its ability to learn thanks to artificial intelligence. The system also recognizes and understands almost every sentence occurring in the infotainment functions and vehicle operation. MBUX can be individualized and adapts to suit each user individually. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.

To further provide its drivers a holistic user experience, MBUX is equipped with its intelligent voice control with natural language comprehension which can be activated by the words, “Hey Mercedes”. This intelligent language assistant supports numerous infotainment functions such as destination input, phone call, music selection, as well as climate control and lighting. The system is said to be intelligent as it recognizes and understands sentences from the fields of infotainment and vehicle operation.

Mercedes-Benz A-Class

Progressive. Sporty. Avantgarde.

The design of the new A-Class is a combination of uncompromisingly dynamic design and an intuitive operating concept. The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. All these gives the new A-Class a shark-nose like look.

Modern. Exclusive. Contemporary.

The interior design of the new A-Class is, on the other hand, a revolution from within. It is completely redefined with its modern, avantgarde look, revolutionising the compact class from the inside with a new feeling of spaciousness. Both, the Mercedes-Benz A 200 and A 250 also come with high-resolution Widescreen Cockpit with touchscreen control, setting new standards in the segment. It is featured with an all-digital instrument display which can be switched to different styles from “Classic”, “Understated” or “Sport” mode complementing the turbine-look air-vents and leather multifunction sports steering wheel.

Unrivalled. Innovative. Intelligent.

For the first time, the A-Class also comes standard with the KEYLESS-GO function, enhancing the convenience and comfort in its daily use. Underlining its sporty look, the LED high performance headlamps with its unmistakable, distinctive look provide now even more safety at night and illuminates the road ahead better than conventional headlamps and provide a daylight-like light colour which is easy on the eyes and illuminate the road ahead precisely and brightly.

The new A-Class also comes with a class-leading safety and assistance systems such as the Active Parking Assist which assist the driver when searching for a parking space and when entering or leaving a parallel or end-on parking spaces. It manoeuvres the vehicle into the selected parking space and back out again.

With the generation change, the new A-Class now comes with 64 colors for the ambient lighting. Besides the increase in color variety, the ambient lighting colors are composed into ten color worlds, allowing an avant-garde lighting display with spectacular color changes. The color worlds can be matched to the different styles of the widescreen display when required, creating a harmonious overall impression.

Mercedes-Benz A-Class

Redefined. Dynamics. Performance.

Besides its good looks, the new A-Class models are powered by new efficient and powerful engines. The A 200 Progressive Line is also equipped with a 1.3-litre inline turbocharged 4-cylinder petrol engine rated at 120 kW/163 hp with the 7G-DCT dual-clutch automatic transmission. The A 250 AMG Line, on the other hand, is equipped with a 2.0-litre turbocharged 4-cylinder petrol engine rated at 165 kW/224 hp with the 7G-DCT dual-clutch automatic transmission. Both, the A 200 and A 250 is also equipped with the four DYNAMIC SELECT transmission modes “Eco”, “Comfort”, “Sport” and “Individual”.

“The new Mercedes-Benz A-Class is a revolution, offering a level of quality and luxury never seen in this class before. It will be the forerunner of the compact car range, rejuvenating our brand as the most desirable luxury lifestyle brand. This progressive A-Class reinterprates our definition of Modern Luxury with the Mercedes-Benz User Experience which is activated by the command, “Hey Mercedes”,” concluded Mark.

The new Mercedes-Benz A-Class range and data at a glance:

Model A 200 Progressive Line A 250 AMG Line
Number of cyl./
arrangement
4/in-line, 4 valves per cylinder 4/in-line, 4 valves per cylinder
Displacement (cc) 1332 1991
Rated output
(kW/hp at rpm)
120/163 at 5,500 165/224 at 5,500
Rated torque
(Nm at rpm)
250/1620 – 4000 350/1800 – 4000
Combined fuel consumption from (l/100 km) 5.6 – 5.2 litres / 100km 6.5 – 6.2 litres / 100km
Combined CO2 emissions from (g/km) 128 – 120 g/km 149 – 141 g/km
Acceleration
0-100 km/h (s)
8.0 6.2
Top speed (km/h) 225 250
Price (OTR w/o Insurance)

*Price is with 10% SST

RM 227,888.00 RM 263,888.00

We designed the Plan A. Just for you.

The new A-Class redefines modern luxury in the compact class and ushers in new era in technological connectivity. So does the financing, discover the Plan A financing by Mercedes-Benz Financial – the all-in-one financing plan that offers financing, insurance and service packages. Enjoy lower monthly instalments, guaranteed future value of your car, flexible end of agreement options, and a wide range of insurance products plus meticulous service packages that are conducted by trained and experienced technicians using genuine spare parts.

The Plan A financing starts from RM1988* and comes with a variety of packages. Just choose a financing package that suits your need and we will take care of the rest. Now for a limited time, all Plan A financing contract comes with a complimentary 1st year Tyre and Rim Insurance.  Perfect for individuals who seeks value with unrivalled benefits and peace of mind. Campaign ends on December 31, 2018


Monthly installment above is calculated based on a 3 years tenure and downpayment of approximately 22%. The A+ Package MB genuine accessories comes with spoilers, side skirting and alloy wheels. For more details call 1-800-88-1133. Terms and conditions apply.

Mercedes-Benz Financial – A Daimler Financial Services Brand. The financial services provided by Mercedes-Benz Services Malaysia Sdn Bhd are regulated by the provisions of the Financial Services Act 2013. Mercedes-Benz Services Malaysia’s operations are not within the regulatory purview of Bank Negara Malaysia.

*Terms and conditions apply.